How to use Facebook lead generation to fill sales pipelines 👍

Manuel Oliveira

An effective sales funnel only works if you keep adding new leads. Without a steady drip of qualified prospects, your sales cycle will likely come to a standstill.

 

To ensure business continues to grow, many sales teams are turning to Facebook. Facebook lead generation ads, in particular, continue to grow in popularity because they are so effective. By launching a Facebook lead generation campaign, one global brand realized a 52% decrease in its cost-per-lead.

 

In this post, we’ll show you everything you need to know to use Facebook lead generation campaigns to fill your funnel and increase your pipeline.