How behavioral segmentation can help with your marketing campaigns

Manuel Oliveira
Manuel Oliveira Admin Posts: 605 COMMUNITY MANAGER
100 Comments 25 Likes 5 Answers Community Manager
edited July 24 in Business Talk #1
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Email marketers have long since understood the importance of segmentation. However, more traditional, outdated methods of marketing segmentation look significantly different than modern tactics.

 

Where we once grouped our target audience based on factors like age, location, average household income, or gender, we must now dig a little deeper and group subscribers based on how they interact and engage with our brand.

 

Find out more about behavioral segmentation here.

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Comments

  • Bart Sturkenboom_29958
    edited March 4 #2

    Hi Manual. Nice article about segmentation, my compliments. 

    Speaking of which...I also just have tried the (beta) version of your Campaign tooling. And talking about effective segmentation, I really miss a Leadscore feature. Meaning improve your segmentation based on the behavior recipients have on your emails send. E.g. Who has pressed (several times) 1 or more hyperlinks in your newsletter? Which landing pages were visited? 

    This behavior could (easily?) result in a score value for a person, for which you can set the calculation rules yourself as an admin. Is this a feature already in your roadmap? Would be excellent. 

  • Manuel Oliveira
    Manuel Oliveira Admin Posts: 605 COMMUNITY MANAGER
    100 Comments 25 Likes 5 Answers Community Manager
    edited March 3 #3

    Hi Manual. Nice article about segmentation, my compliments. 

    Speaking of which...I also just have tried the (beta) version of your Campaign tooling. And talking about effective segmentation, I really miss a Leadscore feature. Meaning improve your segmentation based on the behavior recipients have on your emails send. E.g. Who has pressed (several times) 1 or more hyperlinks in your newsletter? Which landing pages were visited? 

    This behavior could (easily?) result in a score value for a person, for which you can set the calculation rules yourself as an admin. Is this a feature already in your roadmap? Would be excellent. 

    Hi @Bart Sturkenboom , for more details about what's in store for Campaigns please have a look in this post.

  • Maarja
    Maarja Posts: 1
    Photogenic First Anniversary Pipedrive Employee
    edited March 3 #4

    Hi Manual. Nice article about segmentation, my compliments. 

    Speaking of which...I also just have tried the (beta) version of your Campaign tooling. And talking about effective segmentation, I really miss a Leadscore feature. Meaning improve your segmentation based on the behavior recipients have on your emails send. E.g. Who has pressed (several times) 1 or more hyperlinks in your newsletter? Which landing pages were visited? 

    This behavior could (easily?) result in a score value for a person, for which you can set the calculation rules yourself as an admin. Is this a feature already in your roadmap? Would be excellent. 

    Hi Bart.

    Thank you for the feedback!

    Campaigns product team has scoring planned later for this year. Adding link to Campaigns Roadmap for 2022

    We are constantly collecting feedback from customers and adjusting according to what add value to them and to our business.