7 abandoned cart email templates and best practices 🛒

Manuel Oliveira
Manuel Oliveira Admin Posts: 1,135 COMMUNITY MANAGER
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edited July 2022 in Business Talk #1

Online shopping is ubiquitous these days, but so is online shopping cart abandonment. In other words, someone who is shopping and adding items to their cart on your site is far more likely to leave than complete the purchase, according to a meta-analysis by Baymard Institute. 


The good news is that even if someone leaves your online store during the checkout process, you can still re-engage them with an abandoned cart email campaign. These emails are sent to potential customers when they leave the website with items still in their shopping cart. It aims to encourage the visitor to return and complete their purchase.


There are plenty of potential reasons why a customer may back out of a purchase at the last moment, but some are more common than others. Before you can create an effective abandoned cart email strategy, you need to know why the customer abandoned their purchase in the first place. This lets you offer them a compelling reason to head back in and complete the sale.


In this article, we’ll explore some of the reasons people abandon their online shopping cart, abandoned cart email best practices and some templates you can use in your next campaign.