How to create a go-to-market strategy in sales 🎯
In business, continued success usually follows careful planning. This is why if you’re launching a new product, revealing a new service or undergoing a rebrand, you’re going to need a proper go-to-market (GTM) strategy.
Many things can go wrong as you try to break into a new market and your GTM strategy is what you fall back on if they do. Without one, it’ll be difficult to avoid the pitfalls and obstacles involved with a launch.