How to create a go-to-market strategy in sales 🎯

Manuel Oliveira · March 2022

In business, continued success usually follows careful planning. This is why if you’re launching a new product, revealing a new service or undergoing a rebrand, you’re going to need a proper go-to-market (GTM) strategy.

Many things can go wrong as you try to break into a new market and your GTM strategy is what you fall back on if they do. Without one, it’ll be difficult to avoid the pitfalls and obstacles involved with a launch.

In this article, we’ll describe what a GTM strategy is, explain why they’re so important and show you how you can build an effective strategy that will ensure success in your next business venture.